Is it magical or just… mid?

When Crumbl dropped the Benson Boone Moonbeam Cookie, the internet went into full-on meltdown. Fans of the rising pop star rushed to try the treat inspired by his song Mystical Magical, and TikTok lit up with pastel swirls and hot takes. This wasn’t just a cookie. It was a full-blown vibe. A whole aesthetic. A moment.

The collab promised a chilled dark chocolate cookie topped with “moonbeam ice cream” frosting. That frosting, by the way, was said to blend lemon, berry, and marshmallow flavors. Yeah. You read that right. Chocolate and lemon. Together.

Some people were OBSESSED. Others? Not so much.

So here’s what we’re doing. We’re cutting through the noise. I went deep into the real customer reviews, dug through the drama on Reddit, and studied every crumb of this controversial Crumbl collab.

By the end of this post, you’ll know exactly what the Moonbeam Cookie is, what it was trying to be, and whether it’s worth your calories or your cash.

Table of Contents

What is the Moonbeam Cookie from the Crumbl Benson Boone Collab?

The Benson Boone Moonbeam Cookie was Crumbl’s boldest flavor drop of the summer. Created in partnership with pop artist Benson Boone, this limited-time cookie was inspired by his dreamy, synth-filled song Mystical Magical.

The whole campaign leaned into that vibe. Soft colors. Spacey graphics. And a cookie that looked like it came straight from a fantasy bakery on the moon.

So what exactly is it?

Officially, it’s a chilled dark chocolate cookie base topped with a swirl of “moonbeam ice cream” frosting. That frosting is a blend of lemon, berry, and marshmallow, finished with crushed cookies and cream pieces and a drizzle of white icing. It’s a visual stunner. The kind of cookie that screams “take a photo first.”

When was it available?

The Moonbeam Cookie was released for a limited time as part of Crumbl’s rotating weekly menu. It dropped in June 2024 during the same week Benson Boone released the acoustic version of Mystical Magical. After that week, poof. Gone from stores.

What Does Moonbeam Ice Cream Mean? The Story Behind the Name

So what’s up with the name?

“Moonbeam Ice Cream” isn’t a real flavor you’ll find in any grocery store freezer. It’s a fictional dessert, pulled straight from the lyrics of Benson Boone’s song Mystical Magical. In the track, Boone sings about a dreamy, surreal love that feels otherworldly. In the song, Benson sings about moonbeam ice cream. Just a made-up thing. Soft. Sweet. A little odd.

Crumbl took that line and ran with it. Tried to make a cookie that felt like the song. That’s probably why the frosting looks like a swirl of daydreams. Hence the marshmallow. The lemon and berry. The cosmic color palette.

So no, “moonbeam ice cream” isn’t in your freezer. The name came from one of Benson’s songs. Just a made-up flavor in a lyric. Crumbl gave it a body. Frosting, chocolate, the whole deal. It showed up for one week, and folks had thoughts.

The Real Taste: So How Did It Actually Land?

Some people were into it. Said it was bright. A little weird, but in a good way.

Others shook their heads. Said it didn’t make sense. Like the flavors were fighting instead of working together.

You’d think a cookie with that much frosting would be a crowd-pleaser. But this one split people right down the middle. Most agreed it was one of the strangest flavor combos Crumbl has ever put in a pink box.

The Dark Chocolate Base: A “Basic Oreo” or “Stale Brownie”?

At the bottom, you’ve got a thick, chilled dark chocolate cookie. Some fans said it tasted like a fudgy Oreo. Nothing fancy, but satisfying if you’re into that kind of thing.

Others weren’t impressed. The word “dry” came up more than once. Some folks on Reddit said the base reminded them of a stale brownie that’s been sitting in the fridge too long. Not mean, just matter-of-fact.

The Moonbeam Frosting: Bright Idea or Flavor Overload?

Then you get to the frosting.

It’s got all the colors. Lemon yellow, berry pink, marshmallow white. But flavor-wise? Most people only caught the lemon. A few said they thought they tasted berry. Marshmallow was basically a ghost.

The lemon hit sharp. Tart in a way that clashed with the chocolate underneath. Not bad if you’re into sour-sweet stuff. But for a lot of folks, it was just too much all at once. Almost no one could detect the marshmallow. Most agreed the lemon came through the strongest, and not always in a good way.

Multiple users described a “sharp” or “fake” lemon taste. Someone said it tasted like lemon Pledge. Not in a funny way. Just flat-out said it and moved on.

Another person mentioned it left a weird salty flavor at the end. Like something in it didn’t belong.

But a couple folks liked that clash. They said the lemon made the chocolate pop a little. Thought it was unusual, but not in a bad way.

That’s the thing with this cookie. No one was on the fence.

Either you finished it or you didn’t.

And once people started posting about it, the reactions got messy. Fast.

The Viral Moonbeam Cookie Reaction: An Honest Crumbl Moonbeam Cookie Review

If you were anywhere near TikTok or Reddit when the Moonbeam Cookie dropped, you already know. This cookie caused a full-blown flavor war. People had feelings. Lots of them.

Some people didn’t just like it. They felt it.

Said the frosting hit different. Light and smooth. Sweet, but not in a fake way.

One girl said it reminded her of the song. Not the taste, really. Just how it made her feel.

Like she was in on the idea. Whatever it was supposed to be.

One Reddit user said they were “completely obsessed with the taste of the frosting” and described it as “mystical and magical.” Another gave it a solid 9 out of 10 and said they wished it would stay on the menu forever.

These reviews didn’t come from casual fans. Most of the love came from Boone stans or people who genuinely enjoy lemon desserts. If you were expecting classic chocolate chip energy, this was not your cookie. But if you were looking for something wild and new, it delivered.

The “Hate It” Camp: “Very Mid” with a “Fake Lemon Pledge Taste”

And then there were… the others.

A big chunk of the internet was not impressed. Critics called it “very mid,” “confusing,” or “a hard pass.” The most common complaint? The lemon.

One user said it had a “fake lemon pledge aftertaste” that totally clashed with the chocolate. Another described the whole thing as “a stale brownie with weird citrus icing.” Oof.

Some felt tricked by the marketing. They expected something sweet and soft and got hit with sharp lemon and a texture that felt off. The frosting was too tart. The base was too dry. The whole thing, for some, just didn’t work.

The Viral Hack: Does Eating the Moonbeam Cookie Upside Down Work?

One person said to flip it.

Eat the cookie upside down.

They figured if the frosting hit your tongue first, it might taste better. Less weird. A few people tried it. Some said it helped. Others weren’t sure.

But for something that started as a throwaway comment, it spread fast. People started reposting their upside-down bites and some even changed their minds after trying it that way. Did it fix everything? Nah. But turning it upside down made it more interesting. At least for a bite or two.

Final Verdict: Is the Benson Boone Moonbeam Cookie Worth It?

It sure was pretty.

The second I opened that pink box, I knew which one it was. Swirled, shiny, kind of magical-looking. My kid pointed at it right away. Thought it looked like a toy. All swirly and bright.

But then I took a bite.

Cold chocolate. Kinda dense. Little bitter on the end.

The frosting came in strong with lemon, but it felt out of place. I kept looking for the berry, hoping the marshmallow would smooth it out. Didn’t happen.

I didn’t hate it. Just didn’t know what to make of it.

My mom gave it a bite and said, “What’s this supposed to be?” I didn’t have an answer.

Some folks are gonna love it for the experience. It’s fun to look at. And it makes for a good group chat moment. But if we’re talking flavor? I’d take a warm peanut butter cookie over this any day of the week.

Since the official cookie was a limited-time release, the only way to form your own opinion is by making it at home. If you’re feeling adventurous, I have the ultimate, perfected moonbeam ice cream crumbl cookie recipe that walks you through every single step.

Curious how it stacks up against other Crumbl flavors? Here’s a quick side-by-side.

Feature	Moonbeam Cookie	Raspberry Butter Cake	Classic Chocolate Chip
Base	Chilled Dark Chocolate	Warm Butter Cake	Warm, Buttery
Frosting or Topping	Lemon, Berry, Marshmallow Swirl	Raspberry Cream Frosting	Milk Chocolate Chips
Flavor Vibe	Tart and tangy with chocolate clash	Smooth and fruity	Sweet and nostalgic
Fan Reactions	Extremely mixed	Mostly positive	Universally liked
Best For	Boone fans, risk-takers	Fruit and frosting lovers	Traditional cookie fans

So who should try it?

If you’re curious, sure. Give it a shot.

If you like a little drama in your cookie box, or just want to say you tried it, go for it.

But if lemon isn’t your thing, or you like your cookies warm and simple, this one’s probably not worth it.

Frequently Asked Questions

Tried the Moonbeam Cookie? Tell me everything.

Did it taste like a dream or totally miss the mark? Drop your hot take below or share your own cookie story.

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This cookie sparked major drama. Let’s keep it going.